Bring Back
Planters PB Crisps
The most delicious snack in the world.
Why?
PB Crisps were an utterly delectable mid-90s snack food. After being discontinued for many years, there still isn't a comparable snack. Because these snacks were one-of-a-kind, PB Crisp lovers are urging Planters to bring them back.
To prove that PB Crisps are not a myth, here are actual photos of the heavenly snack.
Why on earth would you discontinue these?!
Photo credit goes to Jason Liebig who uncovered 3 bags of PB Crisps in 2011, Dinosaur Dracula who has a knack for finding unopened bags of PB Crisps, and me, the PB Crisps Fanatic.
How to Bring Them Back?
1. Contact Hormel Foods
Tell the fine folks at Hormel that you're happy about the Planters acquisition, and that you'd like to see PB Crisps brought back behind the Planters brand.FIRST STEP: Connect and message members of their management team , directly on LinkedIn .
SECOND STEP: Use their conventional support channels.
- Facebook: @HormelFoodsCorp
- Web: Contact Form
- Twitter: @HormelFoods
- LinkedIn: @hormel-foods
2. Contact Planters
Mention PB Crisps as much as possible in Planters' social media posts:- Twitter: @MrPeanut
- Facebook: @MrPeanut
- Instagram: @mrpeanutofficial
3. Join the "Bring Back PB Crisps" movement
It's free!- Follow and share posts from the "Bring Back PB Crisps" group.
- Follow and retweet the PB Crisps Fanatic on Twitter.
- Join our discussions on Reddit r/BringBackPBCrisps .
4. In the meantime, consider 90s Crisps
In early 2023, Nutty Nostalgic recently launched a PB Crisps inspired product: 90s Crisps . I posted my review on Twitter.
Note that the BBPBC movement is not affiliated with Nutty Nostalgic, we're just crazy about PB Crisps.
The Fanatic is here to spread awareness.Latest Updates
May 5th, 2023
Website refresh.
April 7th, 2023
We have some progress! Nutty Nostalgic recently launched a PB Crisps inspired product: 90s Crisps . See my review.
I had the honor of interviewing the man who was originally responsible for launching PB Crisps.
December 4th, 2022
The movement has over 10k followers across all social groups. Our posts generally reach 30k-200k people without any additional advertising.
We actively lobby Hormel to start producing PB Crisps. So far, they have not made any commitment.
Facts
Overview
- PB Crisps were first introduced in 1992.
- PB Crisps came in 3 mouthwatering varieties: PB Crisps, Chocolate Crisps, and PB&J Crisps.
- PB Crisps were produced in Fort Smith, Arkansas.
- The exact date PB Crisps were discontinued is unknown. Multiple PB Crisp lovers have written in, saying that they had purchased PB Crisps in the early 2000s.
- Planters claims they were discontinued because there was not enough consumer demand .
Interview with the Creator
In 2023, I interviewed the man responsible for launching PB Crisps back in the 90s. He sheds light on how PB Crisps came into existence.
Oh yes! There was a commercial
P.B. Crisp, an idea for a munch, but with graham cookie outside for crunch!
Inside, a center so sweet! Peanut butter creme, oh, a treat!
A taste so enormously grand, made to fit in the palm of your hand!
P.B. Crisp, P.B. Crisp, P.B. Crisp, peanut butter creme is the name of the game!
P.B. Crisp, P.B. Crisp, P.B. Crisp, the sweet taste that is destined for fame!
The Internet in 2023
The majority of people connected to the internet.
Information for Hormel and Planters
Hello there!
I'm the PB Crisps Fanatic writing on behalf of the Bring Back PB Crisps movement, a group of peaceful protesters that want to see the return of a 90s classic, PB Crisps.
Some time ago, Planters discontinued the PB Crisps snack lineup. Today, there is a large, cult-like following of folks around the USA who want to buy these again. With a little research, you can see that there is enough interest around the web to merit starting a PB Crisps relaunch. At the very least, in small batches or seasonal batches. Relaunching 90s snacks is trending.
There is discussion about PB Crisps on social media, every day. Many influencers and celebrities have brought attention to the movement. Posts have even gone viral. If you would like a detailed stats breakdown, I can provide it upon request.
Hormel, I was thrilled to hear about your purchase of Planters. Since you're already in the market of producing peanut butter snacks with Skippy Bites, PB Crisps could be right in your ballpark. As manager of the Bring Back PB Crisps movement, I can provide services (packaging design, accurate taste testing, group marketing, and general consulting) to help assist you in a relaunch.
Please contact to discuss further.
Sincerely,
Fanatic
Research
Here is a list of resources from around the web that proves people still want the PB Crisps snack. I update it periodically.
- Bring Back PB Crisps on Facebook. An active group with over 9000 participants. Posts in this group reach 60,000 - 250,000 people in 48 hours.
- Twitter - The amount of Tweets demanding PB Crisps is just staggering.
- Google - A search for "pb crisps" yields over 2,500,000 results. Look at the search suggestions: "pb crisps alternative" and "pb crisps for sale" are top hits.
- "VERY MISSED Customers beg for popular discontinued snack to return" A 2023 writeup by The Sun
- "90's Snack Taste Test (26 Year Old Planters P.B. Crisps) | L.A. BEAST" A 2021 sampling of a bag of PBJ Crisps by YouTube celebrity, LA Beast.
- "Top 10 Snacks That Don't Exist Anymore" A 2021 compilation from WatchMojo with over 235,000 views. PB Crisps appear first in the video.
- "What discontinued food do you wish was brought back?" An AskReddit thread from 2021 with 2200 upvotes and hundreds of comments.
- Stats: Sept 2019 Stats across all "Bring Back PB Crisps" campaigns from Sept 2019.
- "Finally, Some Good News: Planters Cheez Balls Are Back" IGN article from 2018 which also mentions PB Crisps and has testimonials in the comments.
- "These Are the Discontinued Foods the Internet Misses the Most" Huffington post article from 2017.
- P.B. Crisps! A reddit discussion thread from 2016 with 400 upvotes. Read the testimonials in the comments.
- "Bring back Planters Cheez Balls and P.B. Crisps!" Change.org petition from 2014. Over 800 supporters.
- "Bring back P.B. Crisps god dammit" A reddit discussion thread from 2013 with over 2000 upvotes. Again, read the testimonials in the comments.
LA Beast Review
In September 2021, YouTube celebrity LA Beast received a vintage bag of PB&J Crisps. He sampled the fine specimens, then kindly endorsed this movement.
Other Snacks
A scientific poll about how other snacks compare to PB Crisps.
PB Crisps
PB&J Crisps
Chocolate Crisps
90's Crisps
Trader Joe's PB&J Snack Duo
Nature Valley Peanut Butter Granola Bites (Frozen)
Lotus Biscoff & Go Cookie Butter and Breadsticks
Skippy Bites
Anderson Peanut Butter Filled Pretzel Nuggets
Nutter Butter Bites
Jif Power Ups
Planters Crunchers
Popchips Nutter Puffs
Bamba Peanut Puffs
Exclusive Q&A with The Fanatic
Hey Fanatic, are you crazy?
"I'm only crazy about a taste that was destined for fame."
Why did you launch this website and Twitter feed?
"It should be obvious. But I want nothing but the best when it comes to my snackage."
When somebody brings back PB Crisps, what are you going to do?
"Buy about 40 bags and throw a party. You're invited."
How much is a bag of PB Crisps worth to you?
"Priceless of course. I really hope they're $5 or less per bag so that many people can purchase and enjoy them!"
What's with all these crazy memes?
"Everyone likes memes, right?"
Would you fall on a sword for a bag of PB Crisps?
"No doubt."
Nutrition
What was inside this miracle?
NUTRITION INFORMATION PERCENTAGE OF U.S.
PER SERVING RECOMMENDED DAILY
SERVING SIZE ........... 1oz ALLOWANCES [U.S. RDA]
(Approx 14 Pieces) PROTEIN ....... 4
SERVINGS PER PACKAGE . 7.25 VITAMIN A ..... *
CALORIES ............. 140 VITAMIN C ..... *
PROTEIN .............. 3g THIAMINE ...... 2
CARBOHYDRATE ......... 17g RIBOFLAVIN .... 2
FAT .................. 7g NIACIN ....... 10
POLYUNSATURATED .... 2g CALCIUM ....... *
SATURATED .......... 2g IRON .......... 4
CHOLESTEROL .......... 0mg * CONTAINS LESS THAN 2% OF THE
SODIUM ............... 125mg U.S. RDA OF THESE INGREDIENTS.
INGREDIENTS, PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP
SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS AND
SALT), SUGAR, ENRICHED WHEAT FLOWER (CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBO-
FLAVIN (VITAMIN B2)), PARTIALLY HYDROGENATED SOYBEAN
AND COTTONSEED OILS, OAT FLOUR, GRAHAM FLOUR, BROWN
SUGAR, HONEY, SALT, GLYCERYL MONOSTERATE, BAKING
SODA AND ARTIFICIAL FLAVOR
TBHQ ADDED TO PRESERVE FRESHNESS.
© NABISCO FOODS, INC
SAMPLE-NOT FOR CONSUMER SALE INGREDIENTS: SUGAR, ENRICHED WHEAT FLOUR, [CONTAINS NIACIN, REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2)], PARTIALLY HYDROGENATED COTTONSEED AND SOYBEAN OILS, OAT FLOUR, COCOA PROCESSED WITH ALKALI GRAHAM FLOUR, BROWN SUGAR, NONFAT DRY MILK, HONEY, LECITHIN, GLYCERYL MONOSTEARATE, SALT, ARTIFICIAL FLAVOUR, BAKING SODA.
Serving Size 12 pieces (31g)
Servings Per Container About 7
Calories 140 Calories from Fat 50
% Daily Value *
Total Fat 6g 9%
Saturated Fat 1g 6%
Polyunsaturated Fat 1.5g
Monounsaturated Fat 2.5g
Cholesterol 0mg 0%
Sodium 80mg 3%
Total Carbohydrate 20g 7%
Dietary Fiber 1g 5%
Sugars 9g
Protein 3g
Vitamin A 0% - Vitamin C 0%
Calcium 0% - Iron 4%
INGREDIENTS: ENRICHED WHEAT FLOWER (CONTAINS NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}),
PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS, SALT), SUGAR, OAT FLOWER, VEGETABLE
SHORTENING (PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OILS), GLYCERIN, GRAHAM FLOUR, FRUCTOSE, HONEY, COCOA, SKIM MILK,
BROWN SUGAR, SALT, LACTOSE, GLYCERYL MONOSTEARATE (EMULSIFIER), CORN STARCH, CELLULOSE GUM, BAKING SODA, NATURAL AND ARTIFICIAL
FLAVOR, SODIUM CITRATE, CITRIC ACID, ARTIFICIAL COLOR (CONTAINS YELLOW 6, RED 40, BLUE 1).
TBHQ ADDED TO PRESERVE FRESHNESS.
PBCrisps.com and the PB Crisps Fanatic are NOT associated with Planters, Kraft Foods, or Hormel Foods.
I want to be associated with Planters and Hormel Foods though!
Especially in the form of talks about taste testing a revival of the PB Crisps brand.
I really hope that my first communication from Planters is about taste testing and NOT a cease and desist letter. Seriously.