Bring Back
Planters PB Crisps

The most delicious snack in the world.

Why?

PB Crisps were an utterly delectable mid-90s snack food. After being discontinued for many years, there still isn't a comparable snack. Because these snacks were one-of-a-kind, PB Crisp lovers are urging Planters to bring them back.

To prove that PB Crisps are not a myth, here are actual photos of the heavenly snack.

Photo credit goes to Jason Liebig who uncovered 3 bags of PB Crisps in 2011, and to Dinosaur Dracula who discovered a pouch in 2015. Those guys were so lucky.

Why on earth would you discontinue these?!

How To Bring Them Back?

Keep telling Kraft Foods that you want PB Crisps. It worked for Cheez Balls. Remember, every bit helps!

1. Use Social Media

Mention PB Crisps as much as possible in Planters' posts:

Join the "Bring Back PB Crisps" movement:

2. Contact Kraft-Heinz Marketing

These folks manage the Planters brand. Please be respectful - they are good, hardworking people.

The Kraft Heinz Company
200 E Randolph St.
Suite 7600
Chicago, IL 60601-7720

Letter template: [ LibreOffice Doc ] [ PDF ]

3. Contact Kraft Consumer Relations

The other 2 options are better. Consumer relations only gives cookie cutter responses.

The Kraft Heinz Company
Consumer Relations
801 Waukegan Road
Glenview, IL 60025

Letter template: [ LibreOffice Doc ] [ PDF ]

Phone: 1-877-535-5666

The Fanatic is here to spread awareness.

Latest Updates

November 19th, 2020

I've been in touch with Kraft Heinz Marketing. They haven't given me a guarantee on bringing back PB Crisps. The best response I've gotten is: "No plans currently, but this could change at any time.".

We're closing in on 7000 followers across all social groups.

Added a screenshot to the "Facts" section. Added more memes. Other text updates on this site.

January 25th, 2020

Mr. Peanut died this week. As a result, one of my Twitter posts went viral and made ~388,000 impressions.

I acquired an original bag of PB Crisps and Chocolate Crisps. Here are the pics.

October 8th, 2019

PB Crisps are still not available. However, our social groups are larger than ever. New content is still being released weekly. Influencers are starting to share PB Crisp content.

September 5th, 2019

I posted a movement status update on Facebook. This includes stats for all campaigns. Look closely, Planters!

September 1st, 2019

Facebook group reaches 2000 followers.

June 19th, 2019

Planters acknowledges the movement.

July 28, 2018

I launched this site. Bring Back PB Crisps!

Facts

  • PB Crisps were first introduced in 1992.
  • PB Crisps came in 3 mouthwatering varieties: PB Crisps, Chocolate Crisps, and PB&J Crisps
  • PB Crisps were produced in Fort Smith, Arkansas.
  • The exact date PB Crisps were discontinued is unknown. I originally listed 1995, however multiple folks have written to me about purchasing them in 1999.
  • Planters claims they were discontinued because there was not enough consumer demand.

Oh yes! There was a commercial

It began with a nut and a volt, that shook his top hat with a jolt!

P.B. Crisp, an idea for a munch, but with graham cookie outside for crunch!

Inside, a center so sweet! Peanut butter creme, oh, a treat!

A taste so enormously grand, made to fit in the palm of your hand!

P.B. Crisp, P.B. Crisp, P.B. Crisp, peanut butter creme is the name of the game!

P.B. Crisp, P.B. Crisp, P.B. Crisp, the sweet taste that is destined for fame!

Keep scrolling because the memes are hysterical.

The Internet in 2020

A group of people looking at their phones. Each of them puzzled as to why they cannot purchase PB Crisps.

The majority of people connected to the internet.

Information for Planters

Okay Planters, let's get serious for a moment. I understand that you had discontinued PB Crisps for your own reasons, which were probably business related. You had every right to discontinue them. However, that was a long time ago. Today, there is plenty of interest from folks around the USA who want this food.

With a little research, you can see that there is enough interest around the web to begin offering PB Crisps again. At the very least, in small batches or seasonal batches.

In my daily travels, I encounter plenty of Americans between the ages of 30 and 50. As a conversation starter, I'll ask them if they remember the PB Crisps snack. To my surprise, more often than not, people do! The conversation typically goes like this:

Fanatic: Hey, I was just thinking about an older snack. It was shaped like a peanut, but was crunchy and had a peanut butter creme filling. Do you remember these?
Stranger: Hmmm, let me think.
Stranger: YES - I do remember these!
Stranger: Wow, those were really good, what were they called again?
Fanatic: PB Crisps.
Stranger: That's right! What brand makes them, was that Nabisco?
Fanatic: Close! It was Planters, actually.

Sure, it's an unscientific poll, but I've been doing it for a few years now. People want PB Crisps.

Stats

Stats across all "Bring Back PB Crisps" campaigns. All the more reason to bring them back!

Research

Here is a list of resources from around the web that proves people still want the PB Crisps snack. I update it periodically.

Other Snacks

A recent scientific poll about how other snacks compare to PB Crisps.
(it wasn't even close)

PB Crisps

PB&J Crisps

Chocolate Crisps

Nature Valley Peanut Butter Granola Bites (Frozen)

Lotus Biscoff & Go Cookie Butter and Breadsticks

Skippy Bites

Anderson Peanut Butter Filled Pretzel Nuggets

Nutter Butter Bites

Jif Power Ups

Planters Crunchers

Popchips Nutter Puffs

Bamba

lol.

The Memes

They're funny. And it's basically like free marketing... isn't that right, Planters?

The PB Crisps Fanatic posts them on Twitter and Facebook ALL THE TIME!

  

[I want more PB Crisp memes.]

Exclusive Q&A With The Fanatic

Hey Fanatic, are you crazy?

"I'm only crazy about a taste that was destined for fame."

Why did you launch this website and Twitter feed?

"It should be obvious. But I want nothing but the best when it comes to my snackage."

When Planters brings back PB Crisps, what are you going to do?

"Buy about 40 bags and throw a party. You're invited."

How much is a bag of PB Crisps worth to you?

"Priceless of course. I really hope they're $5 or less per bag so that many people can purchase and enjoy them!"

What's with all these crazy memes?

"Everyone likes memes, right?"

Would you fall on a sword for a bag of PB Crisps?

"No doubt."

Now, let's take a moment to hear a message from another PB Crisp lover, Rewind Wesley

Art and Resources

Amazing, high quality artwork that is free to use for all purposes.

"I could really go for some Planters Crunchers", said no one, ever.

In early 2018, Planters launched a snack called Planters Crunchers. When I encountered these at my local grocery store, I was in awe. I thought that I was looking at a second incantation of the glorious PB Crisp. For a short moment, everything in my world was right again.

That moment ended as soon as I opened the bag.

Director Krennic.

I had exactly two Crunchers before throwing the bag away. The snack itself was crunchy, but mediocre at best. I tasted too much of a potato-ey flavor. Do not let your guard down and bite into one these while thinking about PB Crisps!

However, there is one thing I really love about Planters Crunchers! Planters managed to get them 165+ reviews and a 4.5 star rating. This is great news. Let's get those PR folks working on PB Crisps, a snack that thousands of people have said that they want to eat.

People Who Love PB Crisps

These people were seen eating PB Crisps.

Oh the horror! Kale Dusted Nuts were actually suggested!

Theory

In this section, I briefly discuss products that Planters chose to produce instead of PB Crisps.
Then, I conjure up a theory as to why.


The old adage "Give the people what they want." goes a long way.

Holy Trinity

A peek inside all 3 varieties of PB Crisps.

Photo credit goes to CollectingCandy.

Nutrition

PB Crisps 7.25oz package


NUTRITION INFORMATION             PERCENTAGE OF U.S.
PER SERVING                       RECOMMENDED DAILY
SERVING SIZE ........... 1oz      ALLOWANCES [U.S. RDA]
          (Approx 14 Pieces)      PROTEIN ....... 4
SERVINGS PER PACKAGE .  7.25      VITAMIN A ..... *
CALORIES .............   140      VITAMIN C ..... *
PROTEIN ..............    3g      THIAMINE ...... 2
CARBOHYDRATE .........   17g      RIBOFLAVIN .... 2
FAT ..................    7g      NIACIN ....... 10
  POLYUNSATURATED ....    2g      CALCIUM ....... *
  SATURATED ..........    2g      IRON .......... 4
CHOLESTEROL ..........   0mg      * CONTAINS LESS THAN 2% OF THE
SODIUM ............... 125mg      U.S. RDA OF THESE INGREDIENTS.

INGREDIENTS, PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP
SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS AND
SALT), SUGAR, ENRICHED WHEAT FLOWER (CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBO-
FLAVIN (VITAMIN B2)), PARTIALLY HYDROGENATED SOYBEAN
AND COTTONSEED OILS, OAT FLOUR, GRAHAM FLOUR, BROWN
SUGAR, HONEY, SALT, GLYCERYL MONOSTERATE, BAKING
SODA AND ARTIFICIAL FLAVOR

TBHQ ADDED TO PRESERVE FRESHNESS.

© NABISCO FOODS, INC
                        

Chocolate Crisps 7.25oz package


            SAMPLE-NOT FOR CONSUMER SALE

INGREDIENTS:  SUGAR, ENRICHED WHEAT FLOUR, [CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBOFLAVIN
(VITAMIN  B2)],   PARTIALLY  HYDROGENATED   COTTONSEED  AND
SOYBEAN  OILS,  OAT  FLOUR,  COCOA  PROCESSED  WITH  ALKALI
GRAHAM FLOUR, BROWN SUGAR, NONFAT DRY MILK, HONEY, LECITHIN,
GLYCERYL MONOSTEARATE, SALT, ARTIFICIAL FLAVOUR, BAKING SODA.
                        

Contact

Send a direct message to @PBCrispsFanatic on Twitter.

Or, email me: