Bring Back
Planters PB Crisps

The most delicious snack in the world.

Do you work for Hormel Foods? Read our letter.

Why?

PB Crisps were an utterly delectable mid-90s snack food. After being discontinued for many years, there still isn't a comparable snack. Because these snacks were one-of-a-kind, PB Crisp lovers are urging Planters to bring them back.

To prove that PB Crisps are not a myth, here are actual photos of the heavenly snack.

Photo credit goes to Jason Liebig who uncovered 3 bags of PB Crisps in 2011, and to Dinosaur Dracula who discovered a pouch in 2015. Those guys were so lucky.

Why on earth would you discontinue these?!

How To Bring Them Back?

1. Contact Hormel Foods

Tell the fine folks at Hormel that you're happy about the Planters acquisition, and that you'd like to see PB Crisps brought back behind the Planters brand.

2. Contact Planters

Mention PB Crisps as much as possible in Planters' social media posts:

3. Join the "Bring Back PB Crisps" Movement

The Fanatic is here to spread awareness.

Latest Updates

June 8th, 2021

Hormel's acquisition of Planters has been completed.

Added pictures of a PB&J Crisps bag that I recently won.

March 1st, 2021

Added a letter to Hormel and contact information for Hormel. Please take a moment to reach out and tell them how much you love PB Crisps.

February 11th, 2021

Hormel Foods has acquired Planters. Maybe they'll be interested in relaunching PB Crisps! 3.35 billion was a small price to pay for the holy recipe.

 

[ Older news entries ]

Facts

  • PB Crisps were first introduced in 1992.
  • PB Crisps came in 3 mouthwatering varieties: PB Crisps, Chocolate Crisps, and PB&J Crisps
  • PB Crisps were produced in Fort Smith, Arkansas.
  • The exact date PB Crisps were discontinued is unknown. I originally listed 1995, however multiple folks have written to me about purchasing them in 1999.
  • Planters claims they were discontinued because there was not enough consumer demand.

Oh yes! There was a commercial

It began with a nut and a volt, that shook his top hat with a jolt!

P.B. Crisp, an idea for a munch, but with graham cookie outside for crunch!

Inside, a center so sweet! Peanut butter creme, oh, a treat!

A taste so enormously grand, made to fit in the palm of your hand!

P.B. Crisp, P.B. Crisp, P.B. Crisp, peanut butter creme is the name of the game!

P.B. Crisp, P.B. Crisp, P.B. Crisp, the sweet taste that is destined for fame!

Keep scrolling because the memes are hysterical.

The Internet in 2021

A group of people looking at their phones. Each of them puzzled as to why they cannot purchase PB Crisps.

The majority of people connected to the internet.

Information for Hormel and Planters

Hello there, and welcome!

I'm the PB Crisps Fanatic writing on behalf of the Bring Back PB Crisps movement, a group of peaceful protesters that want to see the return of a 90s classic, PB Crisps.

Some time ago, Planters discontinued the PB Crisps snack lineup. Today, there is a large, cult-like following of folks around the USA who want to buy these again. With a little research, you can see that there is enough interest around the web to merit starting a PB Crisps relaunch. At the very least, in small batches or seasonal batches. Relaunching 90s snacks is trending.

There is discussion about PB Crisps on social media, every day. Many influencers and celebrities have brought attention to the movement. Posts have even gone viral. If you would like a detailed stats breakdown, I can provide it upon request.

Hormel, I was thrilled to hear about your purchase of Planters. Since you're already in the market of producing peanut butter snacks with Skippy Bites, PB Crisps could be right in your ballpark. As manager of the Bring Back PB Crisps movement, I can provide services (packaging design, accurate taste testing, group marketing, and general consulting) to help assist you in a relaunch.

Please contact to discuss further.

Sincerely,
Fanatic


Research

Here is a list of resources from around the web that proves people still want the PB Crisps snack. I update it periodically.

  • Bring Back PB Crisps on Facebook. An active group with over 6000 participants. In August 2018, I began managing this group.
  • Twitter - The amount of Tweets demanding PB Crisps is just staggering.
  • Stats: Sept 2019 - Stats across all "Bring Back PB Crisps" campaigns from Sept 2019.
  • Google.com - Type "pb crisps" and look at the search suggestions. "pb crisps alternative" and "pb crisps for sale" are top hits.
  • Google.com - A search for "pb crisps" yields over 600,000 results.

Other Snacks

A recent scientific poll about how other snacks compare to PB Crisps.
(it wasn't even close)

PB Crisps

PB&J Crisps

Chocolate Crisps

Trader Joe's PB&J Snack Duo

Nature Valley Peanut Butter Granola Bites (Frozen)

Lotus Biscoff & Go Cookie Butter and Breadsticks

Skippy Bites

Anderson Peanut Butter Filled Pretzel Nuggets

Nutter Butter Bites

Jif Power Ups

Planters Crunchers

Popchips Nutter Puffs

Bamba

lol.

The Memes

They're funny. And it's basically like free marketing... isn't that right, Planters?

The PB Crisps Fanatic posts them on Twitter and Facebook ALL THE TIME!

  

[I want more PB Crisp memes.]

Exclusive Q&A With The Fanatic

Hey Fanatic, are you crazy?

"I'm only crazy about a taste that was destined for fame."

Why did you launch this website and Twitter feed?

"It should be obvious. But I want nothing but the best when it comes to my snackage."

When Planters brings back PB Crisps, what are you going to do?

"Buy about 40 bags and throw a party. You're invited."

How much is a bag of PB Crisps worth to you?

"Priceless of course. I really hope they're $5 or less per bag so that many people can purchase and enjoy them!"

What's with all these crazy memes?

"Everyone likes memes, right?"

Would you fall on a sword for a bag of PB Crisps?

"No doubt."

Now, let's take a moment to hear a message from another PB Crisp lover, Rewind Wesley

Art and Resources

Amazing, high quality artwork that is free to use for all purposes.

"I could really go for some Planters Crunchers", said no one, ever.

In early 2018, Planters launched a snack called Planters Crunchers. When I encountered these at my local grocery store, I was in awe. I thought that I was looking at a second incantation of the glorious PB Crisp. For a short moment, everything in my world was right again.

That moment ended as soon as I opened the bag.

Director Krennic.

I had exactly two Crunchers before throwing the bag away. The snack itself was crunchy, but mediocre at best. I tasted too much of a potato-ey flavor. Do not let your guard down and bite into one these while thinking about PB Crisps!

However, there is one thing I really love about Planters Crunchers! Planters managed to get them 165+ reviews and a 4.5 star rating. This is great news. Let's get those PR folks working on PB Crisps, a snack that thousands of people have said that they want to eat.

People Who Love PB Crisps

These people were seen eating PB Crisps.

Oh the horror! Kale Dusted Nuts were actually suggested!

Theory

In this section, I briefly discuss products that Planters chose to produce instead of PB Crisps.
Then, I conjure up a theory as to why.


The old adage "Give the people what they want." goes a long way.

Holy Trinity

A peek inside all 3 varieties of PB Crisps.

Photo credit goes to CollectingCandy.

Good god.

Nutrition

PB Crisps 7.25oz package


NUTRITION INFORMATION             PERCENTAGE OF U.S.
PER SERVING                       RECOMMENDED DAILY
SERVING SIZE ........... 1oz      ALLOWANCES [U.S. RDA]
          (Approx 14 Pieces)      PROTEIN ....... 4
SERVINGS PER PACKAGE .  7.25      VITAMIN A ..... *
CALORIES .............   140      VITAMIN C ..... *
PROTEIN ..............    3g      THIAMINE ...... 2
CARBOHYDRATE .........   17g      RIBOFLAVIN .... 2
FAT ..................    7g      NIACIN ....... 10
  POLYUNSATURATED ....    2g      CALCIUM ....... *
  SATURATED ..........    2g      IRON .......... 4
CHOLESTEROL ..........   0mg      * CONTAINS LESS THAN 2% OF THE
SODIUM ............... 125mg      U.S. RDA OF THESE INGREDIENTS.

INGREDIENTS, PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP
SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS AND
SALT), SUGAR, ENRICHED WHEAT FLOWER (CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBO-
FLAVIN (VITAMIN B2)), PARTIALLY HYDROGENATED SOYBEAN
AND COTTONSEED OILS, OAT FLOUR, GRAHAM FLOUR, BROWN
SUGAR, HONEY, SALT, GLYCERYL MONOSTERATE, BAKING
SODA AND ARTIFICIAL FLAVOR

TBHQ ADDED TO PRESERVE FRESHNESS.

© NABISCO FOODS, INC
                        

Chocolate Crisps 7.25oz package


            SAMPLE-NOT FOR CONSUMER SALE

INGREDIENTS:  SUGAR, ENRICHED WHEAT FLOUR, [CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBOFLAVIN
(VITAMIN  B2)],   PARTIALLY  HYDROGENATED   COTTONSEED  AND
SOYBEAN  OILS,  OAT  FLOUR,  COCOA  PROCESSED  WITH  ALKALI
GRAHAM FLOUR, BROWN SUGAR, NONFAT DRY MILK, HONEY, LECITHIN,
GLYCERYL MONOSTEARATE, SALT, ARTIFICIAL FLAVOUR, BAKING SODA.
                        

PB&J Crisps 7.25oz package


Serving Size 12 pieces (31g)
Servings Per Container About 7

Calories 140       Calories from Fat 50
                        % Daily Value *
Total Fat 6g                         9%
 Saturated Fat 1g                    6%
 Polyunsaturated Fat 1.5g
 Monounsaturated Fat 2.5g
Cholesterol 0mg                      0%
Sodium 80mg                          3%
Total Carbohydrate 20g               7%
 Dietary Fiber 1g                    5%
 Sugars 9g
Protein 3g

Vitamin A 0% - Vitamin C 0%
Calcium 0% - Iron 4%

INGREDIENTS: ENRICHED WHEAT FLOWER (CONTAINS NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}),
PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS, SALT), SUGAR, OAT FLOWER, VEGETABLE
SHORTENING (PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OILS), GLYCERIN, GRAHAM FLOUR, FRUCTOSE, HONEY, COCOA, SKIM MILK,
BROWN SUGAR, SALT, LACTOSE, GLYCERYL MONOSTEARATE (EMULSIFIER), CORN STARCH, CELLULOSE GUM, BAKING SODA, NATURAL AND ARTIFICIAL
FLAVOR, SODIUM CITRATE, CITRIC ACID, ARTIFICIAL COLOR (CONTAINS YELLOW 6, RED 40, BLUE 1).
TBHQ ADDED TO PRESERVE FRESHNESS.
                        

Contact

Send a direct message to @PBCrispsFanatic on Twitter.

Or, email me: