Bring Back
Planters PB Crisps

The most delicious snack in the world.

PB Crisps BagChocolate Crisps BagPB&J Crisps Bag
Do you work for Hormel Foods? Read our letter.

Why?


PB Crisps were an utterly delectable mid-90s snack food. After being discontinued for many years, there still isn't a comparable snack. Because these snacks were one-of-a-kind, PB Crisp lovers are urging Planters to bring them back.

To prove that PB Crisps are not a myth, here are actual photos of the heavenly snack.

All three varieties.A PB Crisps pack.Peeking into a PB Crisps pack.PB Crisps on a table.PB Crisps on a table.Inside a PB Crisp.Inside a PB Crisp.Inside a Chocolate Crisp.Inside a PB&J Crisp.

Why on earth would you discontinue these?!

Photo credit goes to Jason Liebig who uncovered 3 bags of PB Crisps in 2011, Dinosaur Dracula who has a knack for finding unopened bags of PB Crisps, and me, the PB Crisps Fanatic.

How to Bring Them Back?


1. Contact Hormel Foods

Tell the fine folks at Hormel that you're happy about the Planters acquisition, and that you'd like to see PB Crisps brought back behind the Planters brand.

FIRST STEP: Connect and message members of their management team , directly on LinkedIn .

SECOND STEP: Use their conventional support channels.



2. Contact Planters

Mention PB Crisps as much as possible in Planters' social media posts:



3. Join the "Bring Back PB Crisps" movement

It's free!



4. In the meantime, consider 90s Crisps

In early 2023, Nutty Nostalgic recently launched a PB Crisps inspired product: 90s Crisps . I posted my review on Twitter.

Note that the BBPBC movement is not affiliated with Nutty Nostalgic, we're just crazy about PB Crisps.

FanaticThe Fanatic is here to spread awareness.Fanatic

Latest Updates


May 5th, 2023

Website refresh.


April 7th, 2023

We have some progress! Nutty Nostalgic recently launched a PB Crisps inspired product: 90s Crisps . See my review.

I had the honor of interviewing the man who was originally responsible for launching PB Crisps.


December 4th, 2022

The movement has over 10k followers across all social groups. Our posts generally reach 30k-200k people without any additional advertising.

We actively lobby Hormel to start producing PB Crisps. So far, they have not made any commitment.


Facts


Overview

  • PB Crisps were first introduced in 1992.
  • PB Crisps came in 3 mouthwatering varieties: PB Crisps, Chocolate Crisps, and PB&J Crisps.
  • PB Crisps were produced in Fort Smith, Arkansas.
  • The exact date PB Crisps were discontinued is unknown. Multiple PB Crisp lovers have written in, saying that they had purchased PB Crisps in the early 2000s.
  • Planters claims they were discontinued because there was not enough consumer demand .
Discontinued Tweet from Jim at Planters

Interview with the Creator

In 2023, I interviewed the man responsible for launching PB Crisps back in the 90s. He sheds light on how PB Crisps came into existence.

Oh yes! There was a commercial


It began with a nut and a volt, that shook his top hat with a jolt!

P.B. Crisp, an idea for a munch, but with graham cookie outside for crunch!

Inside, a center so sweet! Peanut butter creme, oh, a treat!

A taste so enormously grand, made to fit in the palm of your hand!

P.B. Crisp, P.B. Crisp, P.B. Crisp, peanut butter creme is the name of the game!

P.B. Crisp, P.B. Crisp, P.B. Crisp, the sweet taste that is destined for fame!

Commerical Preview

Watch on YouTube:

Keep scrolling because the memes are hysterical.

The Internet in 2023


A group of people looking at their phones. Each of them puzzled as to why they cannot purchase PB Crisps.

The majority of people connected to the internet.

Information for Hormel and Planters


Hello there!

I'm the PB Crisps Fanatic writing on behalf of the Bring Back PB Crisps movement, a group of peaceful protesters that want to see the return of a 90s classic, PB Crisps.

Some time ago, Planters discontinued the PB Crisps snack lineup. Today, there is a large, cult-like following of folks around the USA who want to buy these again. With a little research, you can see that there is enough interest around the web to merit starting a PB Crisps relaunch. At the very least, in small batches or seasonal batches. Relaunching 90s snacks is trending.

There is discussion about PB Crisps on social media, every day. Many influencers and celebrities have brought attention to the movement. Posts have even gone viral. If you would like a detailed stats breakdown, I can provide it upon request.

Hormel, I was thrilled to hear about your purchase of Planters. Since you're already in the market of producing peanut butter snacks with Skippy Bites, PB Crisps could be right in your ballpark. As manager of the Bring Back PB Crisps movement, I can provide services (packaging design, accurate taste testing, group marketing, and general consulting) to help assist you in a relaunch.

Please contact to discuss further.

Sincerely,
Fanatic

Research


Here is a list of resources from around the web that proves people still want the PB Crisps snack. I update it periodically.

LA Beast Review


In September 2021, YouTube celebrity LA Beast received a vintage bag of PB&J Crisps. He sampled the fine specimens, then kindly endorsed this movement.

Watch on YouTube:

Other Snacks


A scientific poll about how other snacks compare to PB Crisps.

PB Crisps

PB&J Crisps

Chocolate Crisps

90's Crisps

Trader Joe's PB&J Snack Duo

Nature Valley Peanut Butter Granola Bites (Frozen)

Lotus Biscoff & Go Cookie Butter and Breadsticks

Skippy Bites

Anderson Peanut Butter Filled Pretzel Nuggets

Nutter Butter Bites

Jif Power Ups

Planters Crunchers

Popchips Nutter Puffs

Bamba Peanut Puffs

lol.

The Memes


They're funny. And it's basically like free marketing... isn't that right, Planters?

The PB Crisps Fanatic posts them on Twitter and Facebook ALL THE TIME!

Exclusive Q&A with The Fanatic


Hey Fanatic, are you crazy?

"I'm only crazy about a taste that was destined for fame."

Why did you launch this website and Twitter feed?

"It should be obvious. But I want nothing but the best when it comes to my snackage."

When somebody brings back PB Crisps, what are you going to do?

"Buy about 40 bags and throw a party. You're invited."

How much is a bag of PB Crisps worth to you?

"Priceless of course. I really hope they're $5 or less per bag so that many people can purchase and enjoy them!"

What's with all these crazy memes?

"Everyone likes memes, right?"

Would you fall on a sword for a bag of PB Crisps?

"No doubt."

The old adage "Give the people what they want." goes a long way.

Art and Resources


Amazing, high quality artwork that is free to use for all purposes.

PB Crisps Fanatic

"He's our guy!"

PB Crisps Logo

Just looking at it makes my mouth water.

High Resolution Photos

From a 90s sampler pack.

High Resolution Photos

From a PB&J Crisps bag.

Nutrition


What was inside this miracle?

NUTRITION INFORMATION             PERCENTAGE OF U.S.
PER SERVING                       RECOMMENDED DAILY
SERVING SIZE ........... 1oz      ALLOWANCES [U.S. RDA]
          (Approx 14 Pieces)      PROTEIN ....... 4
SERVINGS PER PACKAGE .  7.25      VITAMIN A ..... *
CALORIES .............   140      VITAMIN C ..... *
PROTEIN ..............    3g      THIAMINE ...... 2
CARBOHYDRATE .........   17g      RIBOFLAVIN .... 2
FAT ..................    7g      NIACIN ....... 10
  POLYUNSATURATED ....    2g      CALCIUM ....... *
  SATURATED ..........    2g      IRON .......... 4
CHOLESTEROL ..........   0mg      * CONTAINS LESS THAN 2% OF THE
SODIUM ............... 125mg      U.S. RDA OF THESE INGREDIENTS.

INGREDIENTS, PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP
SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS AND
SALT), SUGAR, ENRICHED WHEAT FLOWER (CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBO-
FLAVIN (VITAMIN B2)), PARTIALLY HYDROGENATED SOYBEAN
AND COTTONSEED OILS, OAT FLOUR, GRAHAM FLOUR, BROWN
SUGAR, HONEY, SALT, GLYCERYL MONOSTERATE, BAKING
SODA AND ARTIFICIAL FLAVOR

TBHQ ADDED TO PRESERVE FRESHNESS.

© NABISCO FOODS, INC
            SAMPLE-NOT FOR CONSUMER SALE

INGREDIENTS:  SUGAR, ENRICHED WHEAT FLOUR, [CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBOFLAVIN
(VITAMIN  B2)],   PARTIALLY  HYDROGENATED   COTTONSEED  AND
SOYBEAN  OILS,  OAT  FLOUR,  COCOA  PROCESSED  WITH  ALKALI
GRAHAM FLOUR, BROWN SUGAR, NONFAT DRY MILK, HONEY, LECITHIN,
GLYCERYL MONOSTEARATE, SALT, ARTIFICIAL FLAVOUR, BAKING SODA.
Serving Size 12 pieces (31g)
Servings Per Container About 7

Calories 140       Calories from Fat 50
                        % Daily Value *
Total Fat 6g                         9%
 Saturated Fat 1g                    6%
 Polyunsaturated Fat 1.5g
 Monounsaturated Fat 2.5g
Cholesterol 0mg                      0%
Sodium 80mg                          3%
Total Carbohydrate 20g               7%
 Dietary Fiber 1g                    5%
 Sugars 9g
Protein 3g

Vitamin A 0% - Vitamin C 0%
Calcium 0% - Iron 4%

INGREDIENTS: ENRICHED WHEAT FLOWER (CONTAINS NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}),
PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS, SALT), SUGAR, OAT FLOWER, VEGETABLE
SHORTENING (PARTIALLY HYDROGENATED SOYBEAN AND COTTONSEED OILS), GLYCERIN, GRAHAM FLOUR, FRUCTOSE, HONEY, COCOA, SKIM MILK,
BROWN SUGAR, SALT, LACTOSE, GLYCERYL MONOSTEARATE (EMULSIFIER), CORN STARCH, CELLULOSE GUM, BAKING SODA, NATURAL AND ARTIFICIAL
FLAVOR, SODIUM CITRATE, CITRIC ACID, ARTIFICIAL COLOR (CONTAINS YELLOW 6, RED 40, BLUE 1).
TBHQ ADDED TO PRESERVE FRESHNESS.
I could really use a 7.25oz bag of Planters PB Crisps right about now...

Contact


Send a direct message on Twitter:
@PBCrispsFanatic

Or, email me:
pbcrispsfanatic@gmail.com
© 2023 PBCrisps.com - Built by the PB Crisps Fanatic, for all the PB Crisps lovers around the world.

PBCrisps.com and the PB Crisps Fanatic are NOT associated with Planters, Kraft Foods, or Hormel Foods.

I want to be associated with Planters and Hormel Foods though!
Especially in the form of talks about taste testing a revival of the PB Crisps brand.
I really hope that my first communication from Planters is about taste testing and NOT a cease and desist letter. Seriously.