Bring Back
Planters PB Crisps
The most delicious snack in the world.
The most delicious snack in the world.
PB Crisps were an utterly delectable mid-90s snack food. After being discontinued for many years, there still isn't a comparable snack. Because these snacks were one-of-a-kind, PB Crisp lovers are urging Planters to bring them back.
To prove that PB Crisps are not a myth, here are actual photos of the heavenly snack.
Photo credit goes to Jason Liebig who uncovered 3 bags of PB Crisps in 2011, and to Dinosaur Dracula who discovered a pouch in 2015. Those guys were so lucky.
Why on earth would you discontinue these?!
Keep telling Kraft Foods that you want PB Crisps. It worked for Cheez Balls. Remember, every bit helps!
The Fanatic is here to spread awareness.
I've been in touch with Kraft Heinz Marketing. They haven't given me a guarantee on bringing back PB Crisps. The best response I've gotten is: "No plans currently, but this could change at any time.".
We're closing in on 7000 followers across all social groups.
Added a screenshot to the "Facts" section. Added more memes. Other text updates on this site.
Mr. Peanut died this week. As a result, one of my Twitter posts went viral and made ~388,000 impressions.
I acquired an original bag of PB Crisps and Chocolate Crisps. Here are the pics.
PB Crisps are still not available. However, our social groups are larger than ever. New content is still being released weekly. Influencers are starting to share PB Crisp content.
I posted a movement status update on Facebook. This includes stats for all campaigns. Look closely, Planters!
Facebook group reaches 2000 followers.
Planters acknowledges the movement.
I launched this site. Bring Back PB Crisps!
Keep scrolling because the memes are hysterical.
The majority of people connected to the internet.
Okay Planters, let's get serious for a moment. I understand that you had discontinued PB Crisps for your own reasons, which were probably business related. You had every right to discontinue them. However, that was a long time ago. Today, there is plenty of interest from folks around the USA who want this food.
With a little research, you can see that there is enough interest around the web to begin offering PB Crisps again. At the very least, in small batches or seasonal batches.
In my daily travels, I encounter plenty of Americans between the ages of 30 and 50. As a conversation starter, I'll ask them if they remember the PB Crisps snack. To my surprise, more often than not, people do! The conversation typically goes like this:
Fanatic: Hey, I was just thinking about an older snack. It was shaped like a peanut, but was crunchy and had a peanut butter creme filling. Do you remember these?
Stranger: Hmmm, let me think.
Stranger: YES - I do remember these!
Stranger: Wow, those were really good, what were they called again?
Fanatic: PB Crisps.
Stranger: That's right! What brand makes them, was that Nabisco?
Fanatic: Close! It was Planters, actually.
Sure, it's an unscientific poll, but I've been doing it for a few years now. People want PB Crisps.
Stats across all "Bring Back PB Crisps" campaigns. All the more reason to bring them back!
Here is a list of resources from around the web that proves people still want the PB Crisps snack. I update it periodically.
A recent scientific poll about how other snacks compare to PB Crisps.
(it wasn't even close)
PB Crisps
PB&J Crisps
Chocolate Crisps
Nature Valley Peanut Butter Granola Bites (Frozen)
Lotus Biscoff & Go Cookie Butter and Breadsticks
Skippy Bites
Anderson Peanut Butter Filled Pretzel Nuggets
Nutter Butter Bites
Jif Power Ups
Planters Crunchers
Popchips Nutter Puffs
Bamba
They're funny. And it's basically like free marketing... isn't that right, Planters?
The PB Crisps Fanatic posts them on Twitter and Facebook ALL THE TIME!
"I'm only crazy about a taste that was destined for fame."
"It should be obvious. But I want nothing but the best when it comes to my snackage."
"Buy about 40 bags and throw a party. You're invited."
"Priceless of course. I really hope they're $5 or less per bag so that many people can purchase and enjoy them!"
"Everyone likes memes, right?"
"No doubt."
Now, let's take a moment to hear a message from another PB Crisp lover, Rewind Wesley
Amazing, high quality artwork that is free to use for all purposes.
In early 2018, Planters launched a snack called Planters Crunchers. When I encountered these at my local grocery store, I was in awe. I thought that I was looking at a second incantation of the glorious PB Crisp. For a short moment, everything in my world was right again.
That moment ended as soon as I opened the bag.
I had exactly two Crunchers before throwing the bag away. The snack itself was crunchy, but mediocre at best. I tasted too much of a potato-ey flavor. Do not let your guard down and bite into one these while thinking about PB Crisps!
However, there is one thing I really love about Planters Crunchers! Planters managed to get them 165+ reviews and a 4.5 star rating. This is great news. Let's get those PR folks working on PB Crisps, a snack that thousands of people have said that they want to eat.
These people were seen eating PB Crisps.
Kano
Those large-brained aliens from Star Trek
The Berenstein Bears
Batman
Mr. Peanut
Indiana Jones
Oh the horror! Kale Dusted Nuts were actually suggested!
In this section, I briefly discuss products that Planters chose to produce instead of PB Crisps.
Then, I conjure up a theory as to why.
Oatmeal Raisin Cookie Mix
Maybe it's cheaper to coat a raisin with graham than it is to produce a delectable graham cracker cookie? It is also possible that a group of people got together and said "Oatmeal flavor covered raisins would be so good... let's call a snack company like Planters and nag them to make it!". Either way, I can't really tell who's the target audience for this concoction.
Drizzle Cashews
Planters played this one safe by slapping on a "Limited Edition" headline. I think that was a good idea. Most companies have some sort of informal outing, which typically involve a restaurant like TGI Friday's where employees are treated to free alcoholic beverages. My intuition tells me that Drizzle Cashews were the result of one of these outings.
Craft Bar Mix
Planters made a snack in the mid 90's that I would consider to be both craft and artisan. Maybe this snack is for trendy or themed bars? I don't know. These are a Canadian snack, so my guess is that Planters is trying to get friendly with Canada before introducing them to PB Crisps.
Natural Light Flavored Peanuts
This is a real head scratcher. Natty Light? I'm guessing one of the liquor stores near Planters was going out of business and 2 palettes of Natty Light were all that was left. Maybe the R&D guys had a very tight deadline to come up with something new.
Blueberry Muffin Breakfast Blends
This happens to be the most promising snack I've seen Planters launch since the Crisps. Take a close look at the ingredients. Yep, "Graham Cookies". I hope this graham cookie is a beta test for bigger ideas.
The old adage "Give the people what they want." goes a long way.
NUTRITION INFORMATION PERCENTAGE OF U.S.
PER SERVING RECOMMENDED DAILY
SERVING SIZE ........... 1oz ALLOWANCES [U.S. RDA]
(Approx 14 Pieces) PROTEIN ....... 4
SERVINGS PER PACKAGE . 7.25 VITAMIN A ..... *
CALORIES ............. 140 VITAMIN C ..... *
PROTEIN .............. 3g THIAMINE ...... 2
CARBOHYDRATE ......... 17g RIBOFLAVIN .... 2
FAT .................. 7g NIACIN ....... 10
POLYUNSATURATED .... 2g CALCIUM ....... *
SATURATED .......... 2g IRON .......... 4
CHOLESTEROL .......... 0mg * CONTAINS LESS THAN 2% OF THE
SODIUM ............... 125mg U.S. RDA OF THESE INGREDIENTS.
INGREDIENTS, PEANUT BUTTER (ROASTED PEANUTS, CORN SYRUP
SOLIDS, HYDROGENATED CANOLA AND COTTONSEED OILS AND
SALT), SUGAR, ENRICHED WHEAT FLOWER (CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBO-
FLAVIN (VITAMIN B2)), PARTIALLY HYDROGENATED SOYBEAN
AND COTTONSEED OILS, OAT FLOUR, GRAHAM FLOUR, BROWN
SUGAR, HONEY, SALT, GLYCERYL MONOSTERATE, BAKING
SODA AND ARTIFICIAL FLAVOR
TBHQ ADDED TO PRESERVE FRESHNESS.
© NABISCO FOODS, INC
SAMPLE-NOT FOR CONSUMER SALE
INGREDIENTS: SUGAR, ENRICHED WHEAT FLOUR, [CONTAINS NIACIN,
REDUCED IRON, THIAMINE MONONITRATE (VITAMIN B1), RIBOFLAVIN
(VITAMIN B2)], PARTIALLY HYDROGENATED COTTONSEED AND
SOYBEAN OILS, OAT FLOUR, COCOA PROCESSED WITH ALKALI
GRAHAM FLOUR, BROWN SUGAR, NONFAT DRY MILK, HONEY, LECITHIN,
GLYCERYL MONOSTEARATE, SALT, ARTIFICIAL FLAVOUR, BAKING SODA.
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